Ice Cream Social

David Robins' first social was held at a local Baskin-Robbins. For it, the artist used the company's trademark pink and brown logo colors in his work. Over the following decade, he expanded the project into live events in other cities (complete with free ice cream), a TV pilot, and a feature movie script. These derivations, together with digital designs ... and a novella from 1998, map the full extent of this idiosyncratic exhibition model, in which Robbins seeks to extend "art context attitudes" and experimentation into the mainstream.

Text from: http://www.artbook.com/2940271550.html

Posted by delpesco at March 3, 2006 03:05 PM