"Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions."
from "The Six Simple Principles of Viral Marketing" by Dr. Ralph F. Wilson
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There are then three core components to any viral campaign:
Creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc.).
Seeding: distributing and placing the agent online in places that provide the greatest potential spread
Tracking: Measuring the spread of the campaign to provide accountability and prove success
In our experience, viral material from businesses should take the form of �advertainment� rather than overt advertising if it is to appeal to viral audiences - the more 'tainment' than 'ad', the better. [Thus Silent Advertising]
from: http://www.nmk.co.uk/article/2003/04/02/viral-marketing
Posted by delpesco at April 10, 2004 03:38 PM