Disturbed to find an NBC logo and Budweiser ad in it's video backdrop of Times Square, CBS News digitally obliterated the offending images and inserted in their place a digitally generated CBS News logo on a digitally generated billboard.
The same technology is used by sports broadcasters to insert corporate logos digitally on otherwise empty soccer fields and on planels behind home plate at baseball games. It has also been used to create a virtual street bannerfor Denny's and ad logos on sidewalks for Ford and Mastercard as movie stars arrived at the Grammy Awards. An entirely new genre of "virtual advertising" is coming to supplant ad-free reality.
from "Silent Theft, the private plunder of our common wealth" b David Bollier pg. 160
Posted by delpesco at March 3, 2004 10:42 AM