But what if the audience for art (who they are and what their relationship with the work might be) were considered as the goal at the center of art production, at the point of conception, as opposed to the modernist Western aim of self-expression? And what if the location of art in the world was determined by trying to reach and engage that audience most effectively?
from "An Unfasionable Audience" by Mary Jane Jacobs
pg. 50 of Mapping the Terrain: New Genre Public Art