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   <title>Joseph del Pesco</title>
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   <id>tag:www.delpesco.com,2008://3</id>
   <updated>2008-06-22T21:13:37Z</updated>
   
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type Personal 4.1</generator>


<entry>
   <title>Black Market Type &amp; Print Shop</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/black_market_type_print_shop.php" />
   <id>tag:www.delpesco.com,2008://3.281</id>
   
   <published>2008-06-04T22:21:31Z</published>
   <updated>2008-06-22T21:13:37Z</updated>
   
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   <author>
      <name></name>
      
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<strong>Black Market Type & Print Shop</strong>
Articule, Montréal]]>
      <![CDATA[With posters by: <a href="http://www.aconstructedworld.com">A Constructed World</a>, Brad Adkins, Amy Balkin, <a href="http://theotherpaulbutler.com/">Paul Butler</a>, <a href="http://www.harrellfletcher.com/">Harrell Fletcher</a>, <a href="http://www.futurefarmers.com/survey/">Amy Franceschini</a>, <a href="http://www.jaimegili.org/">Jamie Gili</a>, <a href="http://www.red76.com/">Sam Gould</a>, <a href="http://www.ineedtostopsoon.com">Marc Horowitz</a>, <a href="http://www.marisajahn.com/">Marisa Jahn</a>, <a href="http://visitsteve.com/">Steve Lambert</a>, New Beginnings, <a href="http://noresize.blogspot.com/">Giancarlo Norese</a>, and Derek Sullivan 
<font color="#343434">

Exploring the use of type in recent art practice, the Black Market Type and Print Shop is a collection of 20 fonts culled from contemporary art publications. Picking up on the groundwork laid by appropriation art in the Eighties, these types are a byproduct of art production extracted for a second use, but without modification or addition. All of these fonts have been created without the permission of the artists, and their use is limited to the exhibition. (While the project is called a black market, none of the fonts are available for purchase.) 

All of the types are hand-drawn by the artists with only one or two exceptions, and all are readable letterforms except two: the General Idea AIDS logo-type infects the entire typeface, and David Shrigley's "dingbats," a collection of symbols drawn by the artist. A loose selection criteria for this resource was to omit artists employing existing typefaces, or borrowing from other sources. It was also limited to type appearing within a single artwork (or related series) rather than written correspondence or other informal output by the artist.

Utilizing the black market type resource, a group of 14 international artists have been invited to make a text-only poster, to be distributed around Montréal. The resource is also available for gallery visitors to design and print their own posters in the gallery. The project instigates a distribution of the aesthetics of contemporary art into the media stream of lost-dog announcements, rock show flyers, for-sale notices and other street-post ephemera.
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Special thanks to <a href="http://www.incubate-chicago.org/">InCUBATE</a> in Chicago whose $200 sunday soup grant paid for the software necessary to turn the publication scans into fonts, and <a href="http://jefframsey.net/">Jeff Ramsey</a> who designed the window display and contributed the Deiter Roth type. 

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Black_Market_2.gif" src="http://www.delpesco.com/images/Black_Market_2.gif" width="430" height="292" class="mt-image-none" style="" /></span>

<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Black_Market_3.gif" src="http://www.delpesco.com/images/Black_Market_3.gif" width="437" height="292" class="mt-image-none" style="" /></span>

+ <a href="http://www.delpesco.com/images/BMT_book_web.pdf">View the 20 types (pdf)</a>]]>
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</entry>

<entry>
   <title>On Being An Exhibition</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/on_being_an_exhibition.php" />
   <id>tag:www.delpesco.com,2007:/delpesco//3.199</id>
   
   <published>2007-10-15T17:49:55Z</published>
   <updated>2008-06-22T20:43:56Z</updated>
   
   <summary>
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   <author>
      <name></name>
      
   </author>
   
      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<B>On Being An Exhibition</B>
Artists Space, New York]]>
      <![CDATA[<i>Artists: BGL, <a href="http://www.untitledprojects.com/">Conrad Bakker</a>, Beth Campbell, <a href="http://www.germainekoh.com/">Germaine Koh</a>, Valerie Hegarty,<a href="http://www.isolanorzi.com/"> Isola and Norzi</a>, Chadwick Rantanen, Derek Sullivan, <a href="http://doublearchive.com/">Anne Walsh/Chris Kubick</a>, <a href="http://www.leewalton.com/">Lee Walton</a>, <a href="http://www.laurelwoodcock.ca/">Laurel Woodcock</a></i>

The artists and organizers of every gallery exhibition offer a response to the questions "why does the gallery exist?" and "what is an exhibition good for?" Whether intended  as a statement of critical self-reflexivity or a response implicit in the continued use of forms that have become the default, all institutional productions operate within an encapsulated history and logic. The hierarchy of  an institutional bureaucracy, the raw materials of the physical architecture, and the modes of social exchange occuring within the boundaries of a gallery--and its child the exhibition--accumulate to form a language that is spoken by galleries around the world. While it is unclear how much of an effect a fluency in this language has on the production of artworks for public exhibition, it is apparent that a gallery can inflect the art it presents as much as the  art determines the form of presentation in the gallery. 

Through years of experimentation, agents of culture have repeatedly tested the conceptual and physical limits of the gallery through exhibition. As a result of this gallery-as-laboratory activity, the language of exhibition has been expanded to the very threshold of its capacity. Yet, despite the excesses of pluralism in art, the gallery and the exhibition have developed a set of stable signifiers: lighting track, white walls, a front desk, a gallery attendant, etc. While these fundamental  structures of meaning differ slightly from gallery to gallery (and from gallery to museum to alternative space), they can be said to accumulate as a set of expectations in the viewer/user. Once the particular dialect and idioms are identified in a given environment, this root language can be employed to construct context-contingent meaning and to support or undermine the expectations harbored by the audience. 

Artist Michael Asher, who has become well known for employing this kind of context-contingent meaning, uses the term "Situational Aesthetics" to describe "an aesthetic system that juxtaposes predetermined elements occurring within the institutional framework. They are recognizable and identifiable to the public because they are drawn from the institutional context itself." In other words, Asher  acknowledges certain elements of the gallery or museum are known quantities despite their background/neutral status. Through combination, relocation, or removal, the value of these elements can change, making us aware of their capacity to hold meaning. Thus, context-contingent meaning arises out of a complex set of relationships between the gallery, its history, and the expectations of the viewer/user. 

On Being an Exhibition  borrows Michael Asher's thinking as a point of departure toward the development of an exhibition that leverages the pre-conditioning of the viewer, the physical language of the gallery, and the packaging and promotion of its contents. While the exhibition does not seek to locate these practices in relation to a specific genre  of art, it proposes a continued support of the infiltration of creative thinking into all corners of the institution and the re-identification of these larger practices as not limited to the strategies of institutional critique and site specificity. 

<a href="http://www.artistsspace.org/blog/OBAE_Catalogue.pdf">Download</A> the exhibition catalog (pdf).

<A href="http://www.artistsspace.org/exhibitions/2007/onbeinganexhibition/onbeinganexhibition.html">View Additional Images from the exhibition</A>]]>
   </content>
</entry>

<entry>
   <title>Collective Foundation</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/collective_foundation.php" />
   <id>tag:www.delpesco.com,2007:/delpesco//3.198</id>
   
   <published>2007-04-15T17:26:17Z</published>
   <updated>2008-06-22T20:44:35Z</updated>
   
   <summary>
</summary>
   <author>
      <name></name>
      
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<B>Collective Foundation</B>
Yerba Buena Center for the Arts, San Francisco]]>
      <![CDATA[<em>Project Partners: Scott Oliver, Steve Lambert, Josh Greene...</em>

The Collective Foundation is a research & development organization presented via six experimental programs, mini-exhibitions and partner projects. This permeable organization of over 100 contributors was founded at the Yerba Buena Center for the Arts in San Francisco in April of 2007. The mission of this organization is to propose and prototype an array of services for artists and arts organizations while investigating new resources and locating practical ways of reducing administration and overhead. To find out more about the foundation and its programs visit: <a href="http://www.collectivefoundation.org ">www.collectivefoundation.org </a>

View installation images: <a href="http://collectivefoundation.org/install/">http://collectivefoundation.org/install/</a>]]>
   </content>
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<entry>
   <title>Project Placement</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/project_placement.php" />
   <id>tag:www.delpesco.com,2006:/delpesco//3.197</id>
   
   <published>2006-11-30T17:33:37Z</published>
   <updated>2008-06-22T20:45:28Z</updated>
   
   <summary>
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   <author>
      <name></name>
      
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<strong>Project Placement</strong>
Galerie Analix, Geneva, Switzerland]]>
      <![CDATA[<em>Artists: Conrad Bakker, Amy Balkin, Jay Heikes, Marc Horowitz, Packard Jennings, Gianni Motti, Mads Lynnerup, Zoe Sheehan Saldana. </em>

<font color="red">+</font> <A href="http://www.delpesco.com/project_placement/ProjectPlacement_PressRelease.doc">Download the Press Release</A>
<font color="red">+</font> <a href="#" target=_new onClick="MBw=window.open('http://delpesco.com/project_placement','MB_popup','toolbar=no,location=no,directories=no,status=no,menubar=no,scrollbars=yes,resizable=yes,width=700,height=400'); MBw.focus(); return false">View Images</a>
<font color="#565656">
<B>The Embedded Invisible</b>

The hidden-in-plain-view marketing strategy of product placement has recently grown beyond the insertion of commodity objects into film and television. It now appears in a variety of popular media including video games, comics, music and books. This proliferation is occurring alongside a shift in how these products are being embedded. One example involves an evolution from the more typical product-used-as-movie-prop strategy into the full-swallow integration of products or brands into the story line (see "Wilson" the volleyball in the movie "Cast Away"). This insinuation of commercial interests forces writers to alter the narrative, compromising the creative task of cultural production (and not without protest from groups like the Writers Guild of America). In some cases, marketers are actually replacing these content providers. 

This super-saturation of commercial content in cultural media has lead to a conflicted constellation of discourse that includes a debate between the people and the advertisers. The arguments on behalf of the people rely on the viewer's (lack of) awareness, or put another way, the product's contextual invisibility. The assumption is that product placement is a hidden exploitation of the viewers attention and expectations of veracity. A consumer protection group called Commercial Alert calls it "...an affront to basic honesty. Product placements are inherently deceptive, because many people do not realize that they are, in fact, advertisements." Attached to this argument is the theory that if the consumer is not aware of the presence of the product, and if it's invisible to them as a viewer, they are in danger of being manipulated. Research has suggested that some advertisers have been successful at connecting products to latent desires (in addition to offering solutions to problems or responding to existing needs). In this sense, product placement is like a veiled seduction. 

Another perspective argues that because our environment is already saturated with an accumulation of images and objects that carry intellectual property protection, whether copyright or trademark, it has become increasingly difficult to represent the world around us in a way that speaks honestly about contemporary experience or takes advantage of our shared cultural/visual lexicon without including these products. This argument is most typically used by artists or film makers in opposition to conservative copyright laws which restrict their freedom to include these everyday commercial objects and images in their work. In the case of documentary films, these placements are often accidental - a byproduct of filming in the public sphere for example. As individuals, these omnipresent quotidian product appearances are as invisible to us as singing happy birthday or wearing a brand-name t-shirt. 

While one argument may be said to be conservative (preserving ad-free media) and the other liberal (progressive open access), both arguments are opposing corporate hegemony and therefore approximate a shared resistance - yet the specific tension between the two is worth noting. A generalized account of the two points reads: the artists want freedom of usage and re-presentation while the advocacy groups want to filter output in an effort to stop the public from being duped. In other words, the tension exists on a spectrum between anything goes and tightly controlled, and both may be in our best interests. 

Rather than a reform of existing laws and practices, which is what these two arguments typically call for, this seemingly irresolvable tension needs another tack to move toward resolution. This redirection would borrow the strategy of its opponent, product placement, and take advantage of the existing streams of media distribution by embedding its own messages. This effectively turns product placement into project placement, creating room for a new context contingent meaning, and embedding ideas instead of commodities. In the context of late-capitalism, this super-saturation of media content will either lead to an overwhelming cacophony and a disruption of the power and efficacy of existing media streams, or begin the process of reclaiming culture from the capitalists.
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A brief history: 

Product placement has been around in movies for over fifty years, but became common practice for advertisers in the eighties as a result of significant gains by various placements. While not actually a paid placement, one of the most commonly cited catalysts for the growth of the product placement is the presence of Reese's Pieces in the Spielberg film "ET" (1982). The products key role in the movie resulted in a temporary sales increase of 65% for the candy. This spike in the profit charts led to a new era of creative tinkering with product placement and its spread to related media. 

Unusual examples of product placement: 

IKEA has a arrangement with Hewlett Packard to stock the mock living-room settings in their stores with (real and fake) HP products - essentially situating computer products inside IKEA's commercial mise en scène. 

The Google Earth software, which allows users to virtually roam the planet, has led to roof-top advertising as seen from satellite. Somewhere between product placement and road-side billboards, these birds-eye images of the global landscape are slowly being interrupted by painted adverts and crop-circle like messages. 

Virtual advertising, which is the superimposition of images onto real spaces in movies and television, is a particularly clandestine variation that came into public awareness as the result of a recent lawsuit over the virtual make-over of a billboard in the first Spiderman movie. Two companies vied for their rights to advertising space - one real, one virtual. 

Examples of project placement:

In 1995, American artist Mel Chin initiated a collaboration between 102 artists to form the GALA Committee (GA for Georgia and LA Los Angeles). They persuaded the producers of Melrose Place (Spelling Entertainment Group) to allow them to provide the program with more than 150 props over the course of two seasons. These placed artworks included everything from domestic articles like bedding and furniture to framed artworks. 

In 1993, French artist Matthieu Laurette took part in the TV game-show Tournez Manège (The Dating Game) and, while on the set, identified himself as an artist. This was the first of a series of Apparitions/Appearances which might be considered self-placements by the artist. His presence in at least five television programs can be understood as an infiltration-performance series and self-advertisement campaign.

(essay published in <a href="http://www.nukemag.com/">NUKE magazine</A> No.4 "INVISIBLE")]]>
   </content>
</entry>

<entry>
   <title>Heroes &amp; Amateurs</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/heroes_amateurs.php" />
   <id>tag:www.delpesco.com,2006:/delpesco//3.196</id>
   
   <published>2006-11-15T22:55:25Z</published>
   <updated>2008-06-22T20:46:21Z</updated>
   
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   <author>
      <name></name>
      
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<b>Domestic Multiplex: Heroes & Amateurs</b>
Walter Phillips Gallery, Banff Centre, Canada]]>
      <![CDATA[Artists: Althea Thauberger, Guy Ben Ner, Harrell Fletcher (with Chris Johanson and others), and Kevin Schmidt

The Domestic Multiplex series brings four semi-narrative artist videos to the homes of local residents. Home-screening visits are made by appointment and are accompanied by the program curator. The program was limited to 10 visits.

The word hero appears in Greek mythology denoting a person willing to sacrifice themselves for the greater good. More generally, a hero is one who displays bravery and strength and, in ancient Greece, was understood as living between the gods and man.  The amateur, can either be understood as the opposite of a professional or, looking to the latin root, a "lover of." While the tension inherent in the binary proposed by the title of this program is not initially apparent, if translated into the contemporary vernacular: the fan (amateur) exists in relation to the star (hero). In these four videos, presented in two parts, the difference between hero and amateur is confused and complicated as the two roles are conflated via fictional narrative. More specifically, amateur actors, who are also often the subjects of these videos, take-on the role of heroes in various and unusual ways.  

In the program, artist Guy Ben Ner reinvents the famous Melville novel Moby Dick by tracing the storyline in a low-tech and often humorous form in the artist's kitchen in Israel. Taking on the role of Captain Ahab and other characters as a form of play with his young daughter, Ben Ner's video presents a domestic portrait set in contrast to one of the most important literary works of the 19th century. In The Forbidden Zone Harrell Fletcher & Chris Johanson work with David Jarvey, a developmentally disabled adult, who identifies with the character Christopher Pike from an early episode of Star Trek.  Jarvey's long standing relationship with Fletcher and Johanson allows for a unique reenactment of the future. Althea Thauberger's video Northern is a single, continuous shot of a clear cut section of forest populated by young tree-planters who mysteriously awaken. The post-apocalyptic, verging on spiritual, undertones of the video are reflected by the extreme attire of the subjects and the mountain landscape.  For Long Beach, Led Zep Kevin Schmidt powers up a electric-guitar amplifier via a portable generator and blasts Stairway to Heaven to a backdrop of crashing waves. Long Beach, which is part of the Pacific Rim National Park, was known as a place where "hippies would squat in driftwood shacks." 

+ <a href="http://www.delpesco.com/images/Heroes%26Amateurs_Poster.sitx">Download the Poster</a>


<img alt="DM1.jpg" src="http://www.delpesco.com/images/DM1.jpg" width="400" height="300" />

<img alt="DM2.jpg" src="http://www.delpesco.com/images/DM2.jpg" width="400" height="300" />]]>
   </content>
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<entry>
   <title>3 Solo-Artist Projects</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/3_soloartist_projects.php" />
   <id>tag:www.delpesco.com,2006:/delpesco//3.195</id>
   
   <published>2006-04-08T21:38:50Z</published>
   <updated>2008-06-22T20:47:17Z</updated>
   
   <summary></summary>
   <author>
      <name></name>
      
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<B>Claude Closky</B> at the Banff Centre
<B>Bigert & Bergstrom</B> at the Nelson Gallery, UC Davis
<B>Jennie Smith</B> at the Wattis Institute, CCA]]>
      <![CDATA[In <i>Journal</i>, 2005 French artist Claude Closky presents a rapid succession of images extracted from the world media. Paired with a catalytic sound clip, each image briefly erupts, marking a moment of global ferment. 
<font color="red">+</font> <a href="http://claude.closky.online.fr/doc/gem_2005/muracciole/#english">More info...</A>

The documentary <i>Last Supper</i> by Swedish collaborative Bigert and Bergström compares the traditional rituals of a prisoner's last rites to its contemporary form in various countries. It also includes several animated segments and sculptural installations made by the artists. 
<font color="red">+</font> <a href="http://www.bigertbergstrom.com/last_supper.html">More info...</A>

For her first exhibition on the west coast, Jennie Smith presents three delicate drawings of psycho-architectures. 
<font color="red">+</font> <a href="http://www.wattis.org/exhibitions/2006/jenniesmith">More info...</A>


<font color="#bfbfbf">(Image from <i>Last Supper</i> by Bigert and Bergström)</font>]]>
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<entry>
   <title>Links</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/links/links.php" />
   <id>tag:www.delpesco.com,2008://3.229</id>
   
   <published>2006-02-03T06:02:50Z</published>
   <updated>2008-06-22T21:14:35Z</updated>
   
   <summary><![CDATA[Conrad Bakker Bigert &amp; Bergstrom Beth Campbell Claude Closky E-team Harrell Fletcher Amy Franceschini Alison Gerber Josh Greene Valerie Hegarty Jay Heikes Marc Horowitz Helena Keeffe Horwinski Press Steve Lambert Huong Ngo Tucker Nichols Kate Pocrass Red 76 Jon Rubin...]]></summary>
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      <name></name>
      
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      <category term="Links" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<option value="http://www.untitledprojects.com/">Conrad Bakker</option>
<option value="http://www.bigertbergstrom.com/">Bigert & Bergstrom</option>
<option value="http://www.nicoleklagsbrun.com/campbell/campbell.html">Beth Campbell</option>
<option value="http://claude.closky.online.fr/">Claude Closky</option>
<option value="http://www.meineigenheim.org/">E-team</option>
<option value="http://www.harrellfletcher.com/">Harrell Fletcher</option>
<option value="http://www.futurefarmers.com/survey/">Amy Franceschini</option>
<option value="http://www.alisongerber.com/">Alison Gerber</option>
<option value="http://www.josh-greene.com/">Josh Greene</option> 
<option value="http://www.guildgreyshkul.com/artist.php?id=116">Valerie Hegarty</option>
<option value="http://www.marianneboeskygallery.com/artists/jay-heikes/">Jay Heikes</option>
<option value="http://www.ineedtostopsoon.com/">Marc Horowitz</option>
<option value="http://www.helenakeeffe.com/">Helena Keeffe</option>
<option value="http://www.horwinski.com/">Horwinski Press</option>  
<option value="http://www.visitsteve.com/">Steve Lambert</option>  
<option value="http://www.huongngo.com/">Huong Ngo</option>  
<option value="http://www.flickr.com/photos/tuckernichols/">Tucker Nichols</option>  
<option value="http://www.mundanejourneys.com/">Kate Pocrass</option> 
<option value="http://www.red76.com/">Red 76</option>  
<option value="http://jonrubin.net/">Jon Rubin</option>  
<option value="http://travelhome.org/">Dan Seiple</option>  
<option value="http://www.leewalton.com/">Lee Walton</option> ]]>
      
   </content>
</entry>

<entry>
   <title>Sightings</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/sightings/sightings.php" />
   <id>tag:www.delpesco.com,2008://3.227</id>
   
   <published>2006-02-03T06:01:30Z</published>
   <updated>2008-02-03T17:00:50Z</updated>
   
   <summary>Frank Prattle Portland Art Net via Alexis O&apos;Hara by Laurel Woodcock Stray Show...</summary>
   <author>
      <name></name>
      
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      <category term="sightings" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.delpesco.com/">
      <![CDATA[<option value="http://frankprattle.wordpress.com/2007/04/19/renny-pritikin-and-joseph-del-pesco-april-14th-2007/">Frank Prattle</option>
<option value="http://www.portlandart.net/archives/2005/08/taking_place_di_2.html">Portland Art Net</option>
<option value="http://lx6.livejournal.com/120531.html">via Alexis O'Hara</option>
<option value="http://www.laurelwoodcock.ca/projects/unsolicitedservice.html">by Laurel Woodcock</a>
<option value="http://www.artnet.com/Magazine/people/vandeventer/vandeventer5-29-12.asp">Stray Show</option>]]>
      
   </content>
</entry>

<entry>
   <title>Writing</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/writing/writing.php" />
   <id>tag:www.delpesco.com,2008://3.224</id>
   
   <published>2006-02-03T05:42:12Z</published>
   <updated>2008-02-03T16:49:29Z</updated>
   
   <summary>Shotgun Review Wattis Project FFWD Calgary Ideas for Actions...</summary>
   <author>
      <name></name>
      
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      <category term="Writing" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<option value="http://www.shotgun-review.com/authors.html">Shotgun Review</option>
<option value="http://www.wattis.org/exhibitions/2006/jenniesmith/">Wattis Project</option>
<option value="http://www.ffwdweekly.com/Issues/2006/0608/art.htm">FFWD Calgary</option>
<option value="http://www.tenbyten.net/actions.html">Ideas for Actions</option>
]]>
      
   </content>
</entry>

<entry>
   <title>Interviews</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/interviews/interviews.php" />
   <id>tag:www.delpesco.com,2008://3.223</id>
   
   <published>2006-02-03T05:37:04Z</published>
   <updated>2008-02-03T16:58:27Z</updated>
   
   <summary>Lee Walton Interview Amy Balkin Interview Dean MacCannell Interview Jon Rubin Interview...</summary>
   <author>
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      <![CDATA[<option value="http://leewalton.com/index_union_interview.html">Lee Walton Interview</option>
<option value="http://www.dotsandquotes.com/delpesco.html">Amy Balkin Interview</option>
<option value="http://sites.cca.edu/curatingarchive/archives/000124.html">Dean MacCannell Interview</option>
<option value="http://www.delpesco.com/archives/curatorial-projects/a_golf_lesson_w.php">Jon Rubin Interview</option>

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</entry>

<entry>
   <title>Horwinski Poster Show</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/horwinski_poster_show.php" />
   <id>tag:www.delpesco.com,2005:/delpesco//3.194</id>
   
   <published>2005-09-30T04:22:31Z</published>
   <updated>2008-06-22T20:54:51Z</updated>
   
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<strong>Horwinski Poster Show</strong>
Nelson Gallery, UC Davis]]>
      <![CDATA[This exhibition of letter-press posters is just a small selection of the social and political event bills printed by Horwinski Press. Pulled from large stacks in the warehouse in Oakland, California, this accidental archive of popular history from the last fifty years is being exhibited for the first time. 

The uncertainty of aesthetic authorship is notable as the clients of Horwinski often surrendered artistic control to the printers (mainly due to the technical limitations of the medium). The current proprietor, James Lang, and his father before him, are therefore largely responsible for the design of most of the material you see on view.

Several of the posters in this installation are considered "work-ups," samples for client preview, and were kept as a library of possibilities for future business. Upon close inspection you'll find the occasional inky fingerprint, hand-written note or spelling error which reveals changes and corrections in the printing process. Also in this mix are posters made for contemporary artists Jeremy Deller and Dave Muller. (James is also working on one for Richard Prince)

While letter-press printing has quickly become a nostalgic media form, pushed toward extinction by the flexibility of the full-color offset press, it's specific aesthetic and longevity are akin to the perseverance of black and white photography despite the invention of various forms of color imaging. 

The events and images captured in this collection of material culture can retrieve fragments of vernacular memory, informing our idea of what it means to live in California.

<font color="#bcbcbc">(wall text from exhibition - Joseph del Pesco)</font>]]>
   </content>
</entry>

<entry>
   <title>Things are People Too</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/things_are_people_too.php" />
   <id>tag:www.delpesco.com,2005:/delpesco//3.193</id>
   
   <published>2005-08-21T04:18:00Z</published>
   <updated>2008-06-22T20:56:48Z</updated>
   
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<B>Things are People Too</B>
Taking Place Series, Portland OR]]>
      <![CDATA[Artists: Mads Lynnerup, Jason Mortara, Chadwick Rantanen, Ben Riesman, Jon Rubin, Jackie Summel and Anne Walsh. With an essay by Scott Oliver

During the weekend of August 20th I screened this 40 minute long video program, comprised of 7 short video-objects, in 6 domestic living rooms around Portland OR. An open call for requests to see the program was distributed as part of the Taking Place series (organized by Sam Gould, Stephanie Snyder and Matthew Stadler.)

Images: (clockwise from top left) Anne Walsh, Jason Mortara, Jon Rubin, Mads Lynnerup




<strong>Objects Are Subjects</strong>
In consideration of Things Are People Too 

Can openers are good for opening cans; shoelaces keep one's shoes firmly fastened to one's feet; basketballs are meant to be dribbled, passed, and shot through hoops while playing the game of basketball; toy talking parrots do an excellent job of mimicking real parrots; flowers are generally pleasing to look at, especially in the wild; backhoes are useful for digging big holes quickly; and world maps give us an idea of the political, geographic, and temporal divisions we've superimposed on this lonely planet. 

These are some of the objects we encounter in the video works collected by curator Joseph del Pesco for the video program <em>Things Are People Too</em>. Utilitarian descriptions alone tell us little about what and how these objects mean. Nor do they tell us much about the videos themselves. Use has never been a primary concern of art. Still there is no denying that the makers of the videos used the objects listed above in their work. Roland Barthes once wrote "use never does anything but shelter meaning."(1) Barthes, a semiotician and masterful dissector of cultural phenomena, was no doubt concerned with the sign value of functional objects. In contrast the artists represented in this collection take a more hands-on approach to the mysteries of everyday objects - physically interacting with them as a way to uncover their hidden meanings. <em>Things Are People Too</em> offers a definition of use in terms of specific relationships with objects, and an alternative view to Barthes in the form of a response: "Yes, but meaning can only be acquired through use."

The seven artists featured in <em>Things Are People Too</em> (Mads Lynnerup, Jason Mortara, Chadwick Rantanen, Ben Reisman, Jon Rubin, Jackie Sumell, and Anne Walsh) are not unaware of the cultural significance of the objects they work with. Rather, in an attempt to cultivate relationships with their objects, they make an earnest effort to check their cultural assumptions and projections at the door and, in the process, ask us to do the same. For these artists objects are not simply to be talked about but talked with. In fact it would be more accurate to say that the objects featured in these videos are subjects. And they are subjects in the fullest sense-they are given subjectivity. So what these videos witness is not mere ventriloquism but meaningful transactions between person and thing. An initial reading might lead one to conclude that these videos anthropomorphize objects, but that is too easy. Besides, it is no surprise that we anthropomorphize objects. We are, after all, very anthropocentric. This too is not surprising. Nor should it necessarily be avoided. Consciousness has distinguished us from the rest of the world. There is us and there is the world. It is always over there-in front of us, behind us, above and below us. This is where our sense of otherness comes from. The world gets divided too, into good and bad, artificial and natural, object and subject, etc.- categories that confuse and intrigue us. 

The fact is only people can personify and only people make things. There are some exceptions, but even the extraordinary Bower Bird can hardly be said to have a penchant for things. No, only we cannot satisfy our desire for things. People and the things they make are meant for each other, and we are blind to our own seductions. For a tree can be stubborn, messy and silly just as a table (or person) might be described as shifty, pale, and smooth. It's our language that anthropomorphizes. We simply cannot help ourselves.

But these videos do more than simply anthropomorphize objects. The illusory in these works is constantly thwarted by the artist's own hand-the means by which they manipulate objects are mostly made evident in the works themselves. The creators are more concerned with examining their relationship to the objects they use. So the object-subjects in these works are allowed to speak for themselves. And the artists seem to listen. This gives the videos the quality of documented performances and, in rare moments, the uncanny sense that one is overhearing a conversation. A conversation with things might sound ridiculous but taken as a whole <em>Things Are People Too</em> manages to revise the material world as surprisingly idiosyncratic and talkative. We are thus confronted with our own strange entanglement with things.

- <em>Scott Oliver</em>

1. Roland Barthes, The Eiffel Tower and Other Mythologies, trans. Richard Howard (New York: Hill and Wang, 1979)]]>
   </content>
</entry>

<entry>
   <title>A Golf Lesson with Jon Rubin</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/interviews/a_golf_lesson_with_jon_rubin.php" />
   <id>tag:www.delpesco.com,2005:/delpesco//3.192</id>
   
   <published>2005-08-02T04:39:43Z</published>
   <updated>2008-06-22T20:57:20Z</updated>
   
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      <![CDATA[<B>A GOLF LESSON WITH JON RUBIN</B>]]>
      <![CDATA[(Published in <a href="http://www.lulu.com/content/302378">Dots & Quotes No. 1</a>)

<font color="red">JON RUBIN:</FONT> <font color="#676767">Here are some gloves, they help with the grip.</FONT>

<font color="#FF6666">JOSEPH DEL PESCO:</FONT> Ok.

<font color="red">JON:</FONT> <font color="#676767">The most important part of hitting a golf ball, and where the most mistakes happen, is where and how you hold the club. What you want to do is take your left hand and interlock your forefinger and the pinky of your right. The reason you interlock your hands is that you want them to move together as one piece. The way you want to hold a club is like you're holding a dove; firm enough but don't strangle it, because when you strangle it your muscles tense-up and you can't swing. 

After that you just want everything else to be balanced. You want to be really comfortable. The club straight in front of you, and stand like your sitting on the edge of a stool. When you swing, its not a swing motion its just a torqing. You can think of yourself as being on a skateboard when you're doing it; turning, but keeping your balance, so you won't fall off the board, and then. . . (SOUND OF GOLF BALL BEING HIT - BY JON)

It's almost like the less you do [during a swing] the more happens and the more you do the less happens. It think its why the game is so facinating, because it's not really about effort. It's about giving up to a series of balanced motions. One problem a lot of people have is that they try to hit it really hard . . .it doesnt work. It feels good up until the point where you hit the ball. </FONT>

(SOUND OF GOLF BALL BEING HIT - BY JOSEPH)


A few minutes and several swings later. . .

<font color="#FF6666">JOSEPH:</FONT> What's the fat one for? [referring to a club]

<font color="red">JON: </FONT><font color="#676767">Thats the driver. It's used for hitting far. 

They [the golf clubs] start with the pitching wedge which has the most loft, it's also the shortest. It's meant to get the ball up high. Then the numbers go down and the clubs start to flatten out. Then there's the driver which is one of the flattest clubs. </FONT>

<font color="#FF6666">JOSEPH:</FONT> Can I try one of those?

<font color="red">JON: </FONT><font color="#676767">Sure. Here. I'd choke up on it a little bit.

When you take the club back, take it lower and longer. You can get more lift if you play the ball off the inside of your heel.  </FONT>

(VERY DIFFERENT SOUND OF A GOLF BALL BEING HIT - BY JOSEPH)

<font color="#676767">It's kind of like hitting a baseball with an aluminum bat.

Ok, up until the last moment you were good. In that last moment you were like I'm gonna hit the shit outta this. </FONT>

<font color="#FF6666">JOSEPH:</FONT> (Laughter)

<font color="red">JON: </FONT><font color="#676767">It's a psychological block. </FONT>

<font color="#FF6666">JOSEPH:</FONT> YEAH (SOUND OF A GOLF BALL BEING HIT - BY JOSEPH). 

<font color="red">JON: </FONT><font color="#676767">Good. Better.</FONT>

<font color="#FF6666">JOSEPH:</FONT> Is this game a metaphor for something else?

<font color="red">JON: </FONT><font color="#676767">It could be, but I don't stress that. . .it's not the way I approach it. </FONT>

(SOUND OF GOLF BALL BEING HIT - BY JOSEPH)

<font color="red">JON: </FONT><font color="#676767">I guess the main metaphor is the less you do, the more you get. The more you try to fight everything into being the less successful it is. Golf is about taking away all the bad habits. You have to try to do certain things so you can forget about doing anything. Every time you hit the ball that lesson is reinforced. 

Golf is the only sport that is not reactive.  You start completely inert, you generate all the energy. You're not responding to a ball coming at you, or another human being  coming at you. So because of that it's probably the hardest sport there is. You're responsible for every action. It's the most difficult game mentally. It looks like everyone is doing exactly the same thing, but it's the most challenging game I've ever played. </FONT>

<font color="#FF6666">JOSEPH:</FONT> For me it's a game of chance, I figure I have about a fifty percent chance of hitting the ball, and a fifty percent chance it will go where I want it to. 

<font color="red">JON: </FONT><font color="#676767">My first four years were like that. Then you master the swing. . . and eventually you master the course - the specifics of where the ball is and needs to go. 

It's all self mastery. When you're playing well it's effortless. You body just does what it needs to do and your mind gets out of the way. </FONT>


<em>Following our lesson at the driving range, Jon Rubin and I sat at a nearby cafe and shared stories and opinions for an hour over gigantic hamburgers. A couple weeks later I emailed him a few questions, following up on our post-lesson conversation. </em>

<font color="#FF6666">JOSEPH:</FONT> Just prior to graduating, you gave your MFA review panel a golf lesson. How did it go? Who have you taken to the driving range since then?

<font color="red">JON: </FONT><font color="#676767">Well, I was in the painting department at that time and I had spent two years at the school without making a painting, so I think they were a little disappointed with me to begin with. In fact at that time I wasn't even a very good golfer. I think I was interested in inverting the status relationship between myself and my teachers, and recontextualizing teaching and my hobbies, or seemingly non-art activities, as a creative practice. Although, of course I was teaching something I had yet to master myself. Which is interesting, now 12 years later as an adjunct faculty member at the same school I graduated from, I realize there is no such thing as teaching from mastery, at least for me. In fact it sounds boring. 

Part of my desire in creating the Independent School of Art [a current project] was to create a situation where I could fold my practice as a teacher into my practice as an artist. It's a slippery preposition to begin with when you call your teaching your work. Traditionally that has been considered taboo, or at least the slogan "those who can't do, teach" would apply here. But, I've always taken my teaching very seriously and the sensibility and labor involved fundamentally resonate with my socially based practice. The idea of creating ISA at first was almost a joke, I liked the sound of it when I mentioned the idea to people, "I'm starting my own art school." It's so patently ridiculous and overblown. Yet, It's developed into a very serious and complex work and experience. I like that tension between the seemingly absurd and serious.

Back to golf, I've taken several of my classes to the driving range, as well as the gun range, a senior center waltz class, the Hollywood Squares television show, a porn studio (in a class co-taught with Larry Sultan), a protest march, a comedy club, really anywhere culture is being produced. Artist are like sociologists, especially when we're in a group of peers, there is nothing better than taking a trip with colleagues and sharing the strangeness of the ordinary world. I love capital A art, but I get bored of talking about it in a classroom, I mean it's wonderfully monkish to do so, but it all gets so deadly theoretical after a while. I think it's vital that all work and dialogue rub directly against the real in someway, even if it's the bizarrely constructed reality of Hollywood Squares.</FONT>

<font color="#FF6666">JOSEPH:</FONT> After our golf lesson, standing in a cue at a nearby cafe, you mentioned that you'll sometimes order the same thing as the person in front of you. This strikes me as a really simple game to disturb one's sense of complacency, kind of like writing with only your left hand for a day (assuming you're right handed). What other kinds of simple games do you employ?

<font color="red">JON: </FONT><font color="#676767">Very similar to ordering what the person in front of me orders at a cafe, when I go to the horse races I decide I'll bet on people rather than on the horses.  I mean, I know nothing about horses but I know a little about people. What I do is look around for some guy who really looks like he knows what he's doing, you know, lots of racing forums, perhaps a cigar or a limp might be my cue, and I follow him up to the betting kiosks. all the betting is electronic now like going to an ATM so I just stand real close to him and write down what he bets on and then bet it myself.  There's still an element of chance, but at least I get to identify with a human. It's like some of the work that I do that involves strangers. In the end the strangers are only a cypher under which I discover my own prejudices and desires.</FONT>

<font color="#FF6666">JOSEPH:</FONT> You also mentioned during our lunch conversation that you're most compelled by artwork that rubs up against reality. Games are interesting because they're a kind of suspended or simulated reality (like the game LIFE). Where is the line between an art project and a game being played?  

<font color="red">JON: </FONT><font color="#676767">I think I've always used my art practice as a way to engage in serious play. By serious play I mean that in someways all the roles we identify ourselves by as adults seem to be a bit absurd, constructed, and tenuous, just like when we imagined ourselves as doctors and sportscasters (in my case) as kids.   The problem is that most adults tend to believe they are what their job title (or lack thereof) declares them to be, and don't recognize that they are only engaging in the exact same childhood game except with more stuff. I see myself as a sort of less exaggerated Walter Mitty. Doing something under the guise of art allows me to slip in and out of a variety of personas without having to worry too much whether I really know what I'm doing, or getting too attached to the persona as a singular self-definition. Institutionally, this has manifest in things like developing my own art college, opening a store in a indoor shopping mall, running my own restaurant, and hosting a game show.  The majority of my work though is about strangers. It's funny because I'm basically reclusive most the time. I think making work about other people allows me to safely, and temporarily slip into their identities. I once created a show with Harrell Fletcher about a ten year old boy in Seattle based entirely on video filmed from a camera that he wore on his head for three weeks. We assembled hours and hours of footage and started pouring through it in slow motion, looking to cull out moments that perhaps he didn't even perceive when he was looking at them. In the end it was like curating from inside someone else's head. On the one hand the show comes off like a first person account of a boy's life, but it's really a highly biased and constructed third person presentation of my own reality via someone else's vision. I get to play at being a boy again.</FONT>]]>
   </content>
</entry>

<entry>
   <title>Lost &amp; Found Society</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/lost_found_society.php" />
   <id>tag:www.delpesco.com,2005:/delpesco//3.191</id>
   
   <published>2005-07-22T04:11:04Z</published>
   <updated>2008-06-22T20:57:56Z</updated>
   
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<B>Lost & Found Society</B>
Momentary Academy (at Yerba Buena Center for the Arts, San Francisco)]]>
      <![CDATA[Artists: Claudia Tennyson, Tucker Nichols, Kevin Killian. Project made in collaboration with Alex Burke.

Using the Lost and Found box at the Yerba Buena Center as a catalyst for a fiction writing workshop, this 3 session class combined practical procedures and guest artist presentations. Participating students worked with various creative writing techniques to produce a 1500 word essay on the fictional history of their chosen object. Photos of the lost objects and their short stories were compiled into a small booklet available to the public, and displayed in the gallery. The ultimate goal of the project was to help reunite these object with their owners. 

- <A href="http://www.sfist.com/archives/2005/07/25/sfist_visits_bay_area_now_4twice.php">Press</a>]]>
   </content>
</entry>

<entry>
   <title>Let&apos;s Trade</title>
   <link rel="alternate" type="text/html" href="http://www.delpesco.com/curatorial_projects/lets_trade.php" />
   <id>tag:www.delpesco.com,2005:/delpesco//3.190</id>
   
   <published>2005-06-21T21:35:36Z</published>
   <updated>2007-10-15T13:05:09Z</updated>
   
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      <name></name>
      
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      <category term="Curatorial Projects" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<strong>Let's Trade</strong>
Rooseum, Malmo Sweden]]>
      <![CDATA[What if all of the rappers in the U.S. suddenly migrated to Sweden in trade for the welfare state? This impossible scenario, illustrated in Let's Trade by David Stein, is one of seven proposals involved in the four-month-long project at the Rooseum culminating on June 10. Starting in February 2005, the project <em>Dumb Economy, Funny Democracy, Impossible Projects</em> was initiated as an experiment in economic democracy, in which buying one of the seven posters was the same as casting a vote. This election resolves in a final project by Stein who, taking his imaginary exchange seriously, has outlined a step-by-step plan for making it a reality. His installation will include a live presentation, letters ready to mail to US Rappers, and visual diagrams. 

Public Program: Film screenings
FREESTYLE: The Art of Rhyme / Saturday 11 June 2pm
BREATH CONTROL: The History of the Human Beat Box / Saturday 18 June 2pm

Thanks to Barbro Osher Foundation, Alison Gerber at <a href="http://www.hostelprojects.org">Hostel Projects</A>, <A href="http://nbgngs.com/">New Beginings</A> and the Staff at <A href="http://www.rooseum.se">Rooseum</A>. 

<img alt="WholeSpace.jpg" src="http://www.delpesco.com/images/WholeSpace.jpg" width="600" height="450" border="0" />

<img alt="Boards.jpg" src="http://www.delpesco.com/images/Boards.jpg" width="600" height="450" border="0" />

<img alt="PostersInstall.jpg" src="http://www.delpesco.com/images/PostersInstall.jpg" width="600" height="450" border="0" />

<img alt="Stein_Slide.jpg" src="http://www.delpesco.com/images/Stein_Slide.jpg" width="600" height="444" border="0" />]]>
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